Our only boutique in the world.


VIAJIYU's First Boutique + HQ is located in the heart of Florence, Italy. You can find us next to the Salvatore Ferragamo Museo right off of Via Tornabuoni, the well-known + luxurious fashion street. 


Our flats are handmade in Italy, using the finest ingredients. We partner with the same artisans who have been making luxury shoes for generations.

During your design appointment, we will fit you for size + shape. We have 25+ forma, including loafers, booties + sandals. Then, we'll help you choose from hundreds of colors + materials.

If you have a Cinderella moment, a perfect match, you can leave with ready-to-wear shoes today. #TRAILBLAZERS can also opt for made to order. We ship worldwide free!

To book an appointment, please click on the button below. We look forward to meeting you in store! 



Design shoes on holiday...

VIAJIYU will come to you at your villa. Design flats with friends.

Made in Italy. Made to order.  

If you are visiting Italy and would like to schedule a private event for you and guests, VIAJIYU can provide a fun, unique experience.

Before the appointment, we’ll contact you to get the shoe sizes for you and your guests.

We’ll select styles and bring sizes directly from our Florence Boutique to you.

Schedule one hour for every 2-3 people.

You're in control. It's your show with your guests.

Do what makes you #HAPPY. If we can help in any way, we will.

#TRAILBLAZERS can buy ready-to-wear shoes on the day or opt for made to order.

Please RSVP a few days in advance.

If you want to schedule a larger event, email us.